Mary Kay is the first to introduce the “career car” concept in the marketing world, making the pink Cadillac an iconic and synonymous symbol with the Mary Kay brand. The first five Cadillacs (Coupe de Ville) are awarded at the 1969 Seminar. General Motors later named the color Mary Kay Pink Pearl, and the exclusive shade is only available for Mary Kay. This iconic symbol of success continues to inspire women to this day.