It started with a dream… For Mary Kay Ash, it was always a mission possible. After experiencing inequality in the workplace, she knew she had to make a change, not only for herself but for all women.


Opening Doors for Women

Armed with her life savings and a desire to change the future for women, Mary Kay Ash founds Beauty by Mary Kay with her children, Ben, Marilyn and Richard, on September 13, 1963.

A Culture of Recognition

Mary Kay holds its first annual convention, now known as Seminar, to recognize and inspire Independent Beauty Consultants.

Shining Achievements

  • The first Independent Sales Director's debut and the first Queen of Sales is crowned.
  • After learning that many men were using their wives’ skincare products, Mary Kay launches the Company's first skincare products for men.

Pink Goes Public

  • The Company goes from private to public ownership.
  • Mary Kay acquires Goodier Inc. and changes its name to Cosmetic Creations Inc. This firm produced a significant portion of Mary Kay® products and became the Company's first manufacturing facility on Regal Row in Dallas.

An American Icon –The Pink Cadillac

The Company awards the first pink Cadillacs to the top five Independent Sales Directors. This iconic symbol of success continues to inspire women.


Taking Flight

The first diamond bumblebee pins are awarded at Seminar to recognize determined women who soared to new heights as Independent Beauty Consultants.

The Pinnacle of Success

  • Mary Kay Ash and her son Richard create the National Sales Director career path level, the pinnacle of success and leadership in the independent sales force.
  • Mary Kay Inc. opens in Australia, its first international subsidiary and first market in the Asia Pacific region.

Pink Hits the Highways

Mary Kay's fleet of pink trucks debuts in the U.S. servicing the Western and Southern branches and becoming instantly recognizable sights on the nation's highways.

MKY on the NYSE

  • Mary Kay Inc. is listed on the New York Stock Exchange as MKY and becomes the first company on the NYSE chaired by a woman.
  • The Direct Selling Association presents Mary Kay Ash with the Hall of Fame Award. The Horatio Alger Distinguished American Citizen Award is presented to Mary Kay Ash to celebrate her achievements and to honor how she overcame adversity early in her career.

Go-Give Spirit

  • The first annual Miss Go-Give® Award is presented at Seminar as a memorial to National Sales Director Sue Vickers, who was known for her selfless spirit.
  • Mary Kay opens in Canada.


Customized Skin Care

  • The Company introduces its first skin care products formulated for different skin types.
  • Mary Kay opens its first market in Latin America, Argentina.

All in the Family

  • Mary Kay Inc. returns to private family ownership.
  • The Automated Storage and Retrieval System (ASRS) facility opens in Dallas, Texas.

“Hallo” Europe

Mary Kay opens its first European market in Germany.

Reduce. Reuse. Recycle.

Mary Kay establishes its first environmental program, a corporate recycling program for paper, plastic, glass and aluminum.


Mary Kay Museum

The award-winning Mary Kay Museum opens in Dallas, Texas to celebrate the Company's 30th anniversary.

New World Headquarters

  • The Mary Kay Building opens as the new global headquarters in Addison, Texas.
  • Mary Kay® Oil-Free Eye Makeup Remover launches.
  • Mary Kay opens in China, which eventually becomes one of the Company's largest markets

Keeping InTouch with Consultants

Mary Kay InTouch® goes live to connect Independent Beauty Consultants with online business-building tools and education.


The Next Generation

Mary Kay Ash, who brought to life her dream of empowering women around the world, passes away on November 22, Thanksgiving Day (her favorite holiday). Her son and co-founder, Richard R. Rogers, continued her dream as Chairman and Chief Executive Officer of the Company.

Forty and Fabulous

Mary Kay Inc. celebrates its 40th anniversary with over 1 million independent sales force members in more than 30 markets worldwide.


Pink Doing Green

Mary Kay Inc. plants 200,000 trees in the Bitterroot National Forest a part of the Pink Doing Green® initiative.

Launching into the History Books

The TimeWise Repair® Volu-Firm® Set launches and becomes the most successful product launch in Company history to-date.

One Woman Can®

The Company commemorates its 50th anniversary with a global makeover contest, donating nearly $500,000 in grants to more than 150 charities worldwide.

The Heart of Innovation

  • Mary Kay Inc. marks its 55th anniversary by opening Richard R. Rogers Manufacturing/R&D Center (R3) in Lewisville, Texas. The high-science LEED Silver-Certified facility produces skin care products, color cosmetics and fragrances for brand lovers worldwide.
  • Mary Kay partners with Arbor Day Foundation to plant its 1 millionth tree at R3 as part of the Pink Doing Green® initiative.

Setting the Right Foundation

  • Mary Kay launches the TimeWise3D® Foundations, created by capturing the authentic tones of women from around the world using Mary Kay's exclusive IntelliMatch® Technology.
  • Mary Kay MirrorMe® Virtual Makeover App launches. This award-winning twist on augmented reality allows women to easily create and try on makeup looks without having to lift a brush or upload a photo.