Economic
Business Excellence
Our people are at the core of our business. From innovative digital tools that support our sales force in their business to advocacy work, we are following the principle of our founder, Mary Kay Ash, and leading with heart in order to make a difference in the world.

Our People: Powered by Women’s Growth and Success
We are committed to fueling the futures of women in the workplace with.[1]
60% of the leadership positions (manager and above) are held by women in our Top 10 markets. 63% of our Executive team are women.
64% of Research and Development scientists are female. 79% of the Global Brand Marketing & Creative Design Studio team is made up of women.
[1] Women Representation and Leadership at Mary Kay (May 2026).
63% OF THE GLOBAL WORKFORCE is female.
Innovation- Driven: Advancing our Business Transformation
We are leading a digital and tech transformation that is reshaping how Mary Kay operates and is empowering Beauty Consultants to successfully run their businesses online and in person, anytime, anywhere.
Unleashing the power of digital and AI while maintaining the hallmark of personalized service and attention our Independent Beauty Consultants are known for.
Combining high science with beauty tech to enhance product performance, personalize the beauty experience and improve how we innovate across the value chain.
Engineering a world-class supply chain to continue serving our Independent Beauty Consultants and consumers around the world with excellence.


Advocacy: Championing Opportunities for Women
Mary Kay advocates for policies that expand women’s access to entrepreneurship through direct selling, helping create pathways to independence, personal growth and economic opportunities. Our focus is on:
Fostering an inclusive and supportive environment for female small-business owners.
Increasing awareness among elected officials about the business opportunity Mary Kay offers to women in the U.S. and worldwide.
Protecting flexibility for independent entrepreneurs and helping to shape a more predictable policy environment.
Connecting our Independent Beauty Consultants — whose firsthand experiences bring a human dimension to policy discussions to their elected officials.