OUR STORY: Enriching Lives Today for a Sustainable Tomorrow Video Series

What’s your sustainability story?

Every day across the globe, women are making a difference for their communities, the planet, and future generations. These change makers’ impacts are as diverse as their backgrounds, but they all have one goal in mind: making the world a better place.

60 years ago, Mary Kay Inc. was founded by one of these women. Since then, her company has made it a priority to lift up the voices of those who continue her legacy. 

The Mary Kay’s Enriching Lives Today for a Sustainable Tomorrow Video Series hopes to turn the spotlight away from social influencers and instead shine it on sustainable influencers—those who attempt to solve the global challenges facing people now and in the future.

These are their stories.

Enriching Lives Today For A Sustainable Tomorrow Documentary & Video Series

Responsible Manufacturing

Water: Guardians of the Gulf 2020 

Documentary 

The Gulf of Mexico has long been impacted by catastrophic natural disasters like hurricanes, overfishing, agricultural run-off and oil spills. However, it continues to support one of the most biodiverse ecosystems on Earth with over 15,000 species. This resilience is tenuous. Like any relationship—only so much can be taken without giving back.

In Guardians of the Gulf, the Gulf of Mexico is given a voice by her caretakers to tell a story of generosity and strength. These conservationists, fisherpeople, tour operators, chefs and student leaders strive to improve sustainability in their work and community. Through action, they see change. Through change, they see hope.

Producers: Mary Kay Inc., The Nature Conservancy, GulfCorps

Premiere Date: October 2020

Website: https://www.guardiansofthegulf.com/

Video Link: https://www.youtube.com/watch?v=Xg_zwehMPSs

Carbon: Forest of Hope 2021 

Documentary

Angélica Torres is a 71-year-old eco-warrior in Mexico. From humble beginnings she has become an entrepreneur, an inspiration and a symbol for female empowerment to the women in her community. Her passion for protecting the environment is matched only by her compassion for the women of her village.Combining the two, Angélica has created an eco-sustainability initiative that is breathing new life into the forests and bringing new

Producers: Mary Kay Inc., The Nature Conservancy, Mujeres Unidas Para La Conservación de Laguna de Sanchez

Premier Date: October 2021

Website: www.monterreyforestofhope.com

Video Link: https://www.youtube.com/watch?v=0YlHWkbKe2U

Women’s Empowerment

Economic Empowerment: Daughters of the Moon 2022

Video

“Huobonuoma” or “Daughters of the Moon” features the real-life stories of three women leaders from the village of Waipula in Yunnan Province, China – site of implementation of a SDG Pilot Village Project. The film presents how Shiqiong Han, Yongyan Zhu and Xuefang Xia have contributed to the village’s economic, environmental and social transformation through their leadership and commitment to preserving the Yi heritage, promoting eco-tourism, and integrating sustainable agricultural practices. Also featured in the video are key partner representatives who highlight the advancements that have taken place in the village by targeting women’s entrepreneurship as a key driver of poverty reduction and local sustainable development.

Producers: Mary Kay Inc., United Nations Development Programme (UNDP) China, Mary Kay China in collaboration with the China Women’s Development Foundation, China International Center for Economic and Technical Exchanges, Women’s Federation of Yunnan Province Yongren County Government

Premier Date: August 2022

Website: 

Video Link: https://www.youtube.com/watch?v=S2QHcyTwnhs

Equality: Mary Kay Ash, Primogenitor Influencer May 2023

Video

Influencer marketing may feel like an overnight phenomenon, but for women like Mary Kay Ash who developed businesses, networked connections, and had the heart and hustle to be successful, it took a lot more than a “click” to post. Using tried and true tactics to build strong connections and exercise their influence, women like Mary Kay Ash are arguably the original influencers of the beauty industry and can be credited as such thanks to the academic research conducted by Vicky Crittenden, Marketing Professor at Babson College. She, along with Phoebe McDowell, Grazia Beauty Director (UK) and influencer, help us build a basic understanding of influencer culture, past, present and future.  

Producers: Mary Kay Inc., Vicky Crittenden, Professor of Marketing, Babson College, Phoebe McDowell, Grazia Beauty Director and Influencer

Premier Date: May 2023

Website: N/A

Video: Coming Soon

Education: Ivanna Hernandez, STEAM/Science – Release: October 2022

Video

Ivanna Hernandez, an aerospace enthusiast, astronomer and 2021 Young Women in STEAM grant recipient embarks on a journey to become the first Latin American woman in space. Through her persistence and passion for aerospace, Ivanna continues to pursue her goals and dreams of soaring to new heights and taking flight despite the limited access for young women in Colombia to receive education in aerospace. She is guided along the way by inspirational teachers and mentors helping her to achieve her dreams.

Producers: Mary Kay Inc., Ivanna Hernandez

Premier Date: October 2022

Website: N/A

Video: https://youtu.be/AWyvL8EpjWg

Social Impact

Cancer: Look Good Feel Better 2021

Video

This short film shares an intimate portrait of women who have gone through and are still going through cancer. They know firsthand what it is like to sideline your looks and appearance while experiencing the aftereffects of chemotherapy treatment. The film embraces the heart-warming stories of others while connecting with the idea of looking good and feeling better during and after cancer. Follow the journey of one woman’s transformation through a virtual tutorial makeover and discover her beauty inside and out.

Producers: Mary Kay Inc., Look Good Feel Better (UK)

Premier Date: February 2021

Website: N/A

Video: https://www.youtube.com/watch?v=kGJXhRIv86g

Domestic Violence Awareness: Victims Voices 2020

Video

Data is still emerging about the impact of the pandemic on domestic violence incidents. The pandemic exacerbated an existing problem for women—the difficulty of safely leaving their abusers and gathering information to support their cases. VictimsVoice, an app that allows a person to discreetly collect and store the kind of evidence that law enforcement and DAs need to charge and prosecute an abuser, or get a restraining order. Through the Mary Kay Ash Foundation, Mary Kay supports domestic violence shelters and advocates for ending domestic violence globally.

Premier date: October 2020

Website: N/A

Video: https://youtu.be/MTWtA1biOuU