• Armed with her life savings and a desire to change the future for women, Mary Kay Ash founds Beauty by Mary Kay with her children, Ben, Marilyn and Richard, on September 13, 1963.

• Along with a new opportunity, Beauty by Mary Kay ushers in a new approach to skin care with the Basic Treatment Set. It includes four skin care products and a foundation. The first glamour products include a pink palette with five eye and lip colors, blush, mascara, and an eyebrow and eyeliner pencil.