trading on the over-the-counter market and using the proceeds from the IPO to fund its expansion and the addition of manufacturing and distribution facilities.
Mary Kay acquires Goodier Inc. and changes its name to Cosmetic Creations Inc. This firm produced a significant portion of Mary Kay® products and became the Company’s first manufacturing facility on Regal Row in Dallas.
Mary Kay Ash decides to give herself a special present by ordering a custom pink Cadillac (the color of her lip and eye palette), albeit against protestations at the car dealership.
The Company introduces Cinderella gifts – luxury rewards women would love to have but would never buy for themselves. It all begins with the Golden Goblet award which is conceived by Mary Kay as a way to recognize exceptional productivity. Today, Cinderella gifts symbolize success for independent sales force members worldwide.