Social Sustainability

Giving back to our local communities in support of women and their families has been at the center of our business since the beginning. Through our four company-sponsored foundations and our partners we provide monetary and product donations to organizations in the markets we do business.

Pink Changing Lives

Pink Changing Lives

Pink Changing Lives is our global commitment to support organizations around the world who tirelessly work to improve the lives of women and their families. The cause empowerment program is funded by a portion of the sales from a specific product.

Since 2008, the program has supported more than six million women and their families partnering with over 3,250 organizations and donating over $18 million. In 2023, Mary Kay featured a limited-edition heart-shaped makeup brush through the program.

Women’s Empowerment

In 2019, Mary Kay joined forces with six United Nations agencies to form the Women’s Entrepreneurship Accelerator (WEA), a groundbreaking partnership with a commitment to alleviate barriers to women’s entrepreneurship. The Digital Innovation Challenge for Women Entrepreneurs asked women-owned and -led startups to create solutions in support of the UN’s SDGs. The contest received 250 submissions from 50 countries and held a pitch event during the Commission on Status of Women (CSW67). On International Women’s Entrepreneurship Day, Mary Kay became a signatory of the Women’s Empowerment Principles (WEPs) in the Asia Pacific region.

Women’s Empowerment
Next Gen

Next Gen

Mary Kay is committed to providing higher education grants and STEM-learning opportunities to build a robust pipeline of female talent in STEM focused fields. Since 2020, the company has awarded 29 grants totaling $195,000 to young women from over 13 countries. In celebration of International Day of Women and Girls in Science, Mary Kay hosted a STEM Youth Summit at the Richard R. Rogers (R3) Manufacturing/R&D Center, our global manufacturing facility in Texas.

Corporate Sponsored Foundations

Our four company-sponsored foundations around the world dedicate support to enriching women’s lives. The four foundations are regional and include Mary Kay Ash Foundation (U.S.), Mary Kay Ash Charitable Foundation (Canada), Instituto Mary Kay (Brazil) and five Mary Kay China funds.

Corporate Sponsored Foundations