Executive Bios
Tara Eustace
CHIEF OPPORTUNITY AND SALES OFFICER
Date Joined Mary Kay:
March 8, 1993
A trailblazer and long-time Mary Kay executive, Tara leads the Global Opportunity and Sales organization with a core mission: to put the “Mary Kay Opportunity” at the center of all entrepreneurial business strategies. She oversees all Mary Kay regions, leading the team of region presidents and general managers in over 40 markets around the world.
Tara’s organization focuses on transforming the Independent Beauty Consultant (IBCs) experience, elevating them as personal beauty advisors for Mary Kay’s product portfolio, brand, and opportunity. With the core mission at the forefront, Tara invites the next generation to join the entrepreneurial journey. She and her team digitally empower all generations of IBCs with every opportunity to connect their businesses with consumers through digital upskilling, innovative digital tools, and e-commerce solutions across integrated platforms and channels.
Tara drives the streamlining of global sales operations, activating four strategic areas: global salesforce development and education, global salesforce experience, global salesforce insights & analytics, and global salesforce social commerce and communications. This includes a commitment to expanding Mary Kay’s footprint to empower women to pursue the dream of owning their small businesses wherever they are.
Tara has served in various leadership positions worldwide over the course of her more than thirty-year career. Her unwavering commitment to women’s entrepreneurship has contributed to reshaping the direct selling industry, touching the lives of millions of women, from personal growth to financial rewards and more. Tara has led Mary Kay’s growth in Europe and beyond, spearheading the most recent Mary Kay expansions into Hungary in 2023 and Kyrgyzstan in 2024.
Tara holds a Bachelor of Arts degree in Russian Studies and International Relations from the University of Virginia, United States. She serves on the European Direct Selling Association’s (Seldia) CEO Council Board.
FAVORITE MARY KAY ASH QUOTE
“Mary Kay is a unique way of life that provides the brushes, the oils, the pigments, and the canvas on which you can paint your life as you really want it to be. You choose your own colors, your own design, and your own pattern.“