CHIEF EXPERIENCE OFFICER
Date Joined Mary Kay:
January 12, 2009
Sheryl Adkins-Green, Mary Kay’s Chief Experience Officer (CXO), supports the success of millions of Independent Beauty Consultants by leading the global strategy that delivers a 360-degree integrated customer experience. Building on her previous role as Chief Marketing Officer, Sheryl leads the Global Brand Experience team that creates marketing campaigns, social media content, and digital tools that enable the Independent Sales Force to provide customized recommendations and unparalleled service to their customers. Sheryl’s team also supports Mary Kay’s award-winning product portfolio by developing product positioning, packaging, and education resources.
As a member of Mary Kay’s Executive Committee, Sheryl works across corporate functions to understand and optimize every element of the Mary Kay customer journey. By leveraging global best practices and research insights, Sheryl and her team help develop innovative digital solutions that help make the Mary Kay entrepreneurship opportunity easy and rewarding. She amplifies the voice of the customer throughout the organization and facilitates collaborations that result in superior customer experiences. By combining research, data analytics, and trend forecasts, Sheryl and her team anticipate the needs of Independent Beauty Consultants and their customers around the world.
Sheryl brings significant experience in strategic planning, business development, and corporate partnerships to her role. Prior to joining Mary Kay, Sheryl held executive positions with Alberto-Culver, Cadbury-Schweppes, Citigroup, and Kraft Foods. She received a Bachelor of Science in retailing, cum laude, from the University of Wisconsin and holds a Master of Business Administration from Harvard Business School.
Sheryl is a member of various civic and professional organizations including the International Women’s Forum and The Executive Leadership Council. Closely aligning with Mary Kay’s mission of enriching the lives of women and their families, she is actively involved in the community through The Mary Kay Ash Foundation℠ whose mission is two-fold: finding cures for cancers affecting women and eliminating violence against women.
Affiliations, Activities & Recognition
- Trustee/Texas Christian University, Present
- Board Member/Dallas Museum of Art and the AT&T Performing Arts Center, Present
- @Forbes Top 50 CMO Influencer, 2018
- Received Top 100 Women in Marketing Award by Brand Innovators, 2021 & 2022
- Named to BLACK ENTERPRISE’s Most Powerful Women in Corporate America List, 2019
- Featured in the best-selling book, “Successful Women Think Differently” by Valorie Burton, 2016
- The first recipient of the Global Marketer Award from the Academy of Marketing Science, 2012
FAVORITE MARY KAY QUOTE:
Picture an invisible sign around each person’s neck that says, ‘Make me feel important.’