CHIEF MARKETING OFFICER
Sheryl Adkins-Green, Mary Kay’s Chief Marketing Officer, supports the success of millions of Independent Beauty Consultants by leading the global brand marketing strategy, advertising, digital marketing, social media, and customer insights that keep the Mary Kay brand and business opportunity relevant and competitive. Founded in 1963, Mary Kay Inc. is a leader in the skin care and color make-up categories. Staying true to its direct selling model, Mary Kay is currently enriching the lives of women in nearly 40 countries around the world, including Brazil, Mexico, Germany, Malaysia, China, Colombia, and most recently, Peru.
Sheryl brings a wealth of global sales and marketing knowledge to the Chief Marketing Officer role. Prior to Mary Kay, Sheryl held executive positions with Alberto-Culver, Cadbury-Schweppes, Citigroup, and Kraft Foods. Sheryl has significant experience in business development, strategic thinking, and high-level negotiations.
Closely aligning with Mary Kay’s focus on improving women’s economic independence, Sheryl is actively involved in the community through The Mary Kay Ash Foundation℠ whose mission is two-fold: finding cures for cancers affecting women and eliminating violence against women. In addition, Sheryl is a Trustee of Texas Christian University and she serves on the Board of the Dallas Museum of Art and the AT&T Performing Arts Center.
Sheryl received a Bachelor of Science in retailing, cum laude, from the University of Wisconsin and holds a Masters of Business Administration from Harvard Business School.
Sheryl is a @Forbes Top 50 CMO influencer who received the 2021 Top 100 Women in Marketing Award by Brand Innovators. She received the CMO Leadership Award in 2020, and in 2019, Sheryl was named to BLACK ENTERPRISE’s 2019 Most Powerful Women in Corporate America List. Sheryl was recognized as one of the Most Influential Women in Direct Selling (2017) and in August 2012, Sheryl was the first recipient of the Global Marketer Award from the Academy of Marketing Science. Sheryl was honored to be featured in the best-selling book, “Successful Women Think Differently” by Valorie Burton.
FAVORITE MARY KAY QUOTE:
Picture an invisible sign around each person’s neck that says, ‘Make me feel important.’