FASHION WEEK/EVENT HIGHLIGHTS
New York Fashion Week (2020)
Angel Orensanz Foundation, Manhattan, NY
Mary Kay was the official makeup partner for two shows at New York Fashion Week, partnering with luxury fashion brands Monse (held in the Financial District) and Adam Lippes (held at Veronika, in the upstairs of Fotografiska New York). Luis Casco, Mary Kay’s Global Beauty Ambassador, was lead makeup artist for both presentations. He worked closely with the designers to create looks that would complement each collection and led the makeup artist teams that brought them to life.
Ukraine Fashion Week (Fall/Winter 2020)
Mystetskyi Arsenal, Kyiv, Ukraine
With more than 16,000 attendees at the Ukrainian Fashion Week, Mary Kay Ukraine makeup artist, Martelle alongside Mary Kay beauty experts, created trend setting looks and finishing touches to over 50 models. Models were outfitted in the latest designs from Elena Burenina, Iryna DIl, Przhonskaya, Ksenia Schnaider, Sonya Monina, Chuprina, A\Raise, Kass, Kami Kami, and many more.
Mary Kay Ukraine also partnered with talented streetstyle fashion designer Dastish Fantastish to create a capsule collection for the Mary Kay beauty experts. The Mary Kay Dastish Fantastish collection included eight wardrobe units combining classic business style inherent to the Mary Kay brand with the most relevant fashion trends, futurism and streetstyle. The main colors of the collection were shades of “fuchsia pink” and “classic red.” Among the accents of the limited line were embroidery, oversize forms, and leather elements.
Czech Lion Awards (2020)
Prague, Czech Republic
A longtime corporate supporter of fashion and art, Mary Kay sponsored the Czech Lion Awards in Prague, Czech Republic, where the country’s filmography’s achievements were celebrated at an annual awards show. The Czech Lion Awards, which began in 1993, are equivalent to the U.S. Oscars for Czech Republic artists. The 27th Czech Lion Awards was broadcasted live on the Czech National TV on March 7 from the historic Rudolphinum hotel in Prague with over 1,200 attendees. The crème de la crème of the Czech artists was in attendance to find out the winners of this year’s Czech Lion Awards. Mary Kay was the official makeup partner with a glam squad of Mary Kay beauty experts who did touch-ups and applied makeup on the celebrities.
Shanghai Fashion Week #Shero Style Fashion Trends (2020)
On May 3, in celebration of its 25th anniversary, Mary Kay China livestreamed #Shero Style Fashion Trends: Power of Beauty, Power of Technology, Power of Health, and Power of Shine. The digital fashion show was sponsored by the Mary Kay Global Design Studio, Baazar magazine and Swarovski, among others.
Ukraine Fashion Week (Spring/Summer 2019)
Mystetskyi Arsenal, Kyiv, Ukraine
Under the artistic direction of lead makeup artist, Martelle, a team of 40 beauty artists, all of whom were also members of the Mary Kay independent sales force, prepped the runway models for 30 Ukrainian designers and performed 350 different makeup looks throughout Ukrainian Fashion Week. One of the fashion shows was an exclusive capsule pink bra collection collaboration between Mary Kay Ukraine and lingerie brand Keòsme aimed at supporting women diagnosed with breast cancer. Ten percent of sales proceeds from the exclusive collection will be donated to a Ukrainian nonprofit organization that promotes female health and wellness.
Bratislava Fashion Days by Mercedes-Benz (Spring/Summer 2019)
Bratislava, Slovakia & Prague, Czech Republic
Bratislava Fashion Days by Mercedes-Benz was held in Bratislava and Prague. For two consecutive, Mary Kay Slovakia was the Official Makeup Artist for the event. Makeup artists prepared the show-stopping makeup looks worn by runway models and starred in the backstage stories on Fashion TV. Inspired by Mary Kay’s Global Beauty Ambassador Luis Casco, the “Sparkling Pewter,” “Sultry Glam,” “Sweet Champagne,” and “Garnet Gold” special looks became the highlights of the shows.
Mercedes-Benz Fashion Week Russia (Spring/Summer 2019)
Mary Kay Russia has been the Official Makeup Artist of the Mercedes-Benz Fashion Week Russia for 7 years in a row—13 consecutive seasons. The largest fashion event in Eastern Europe, MBFW Russia was held in Moscow where Luis Casco, and star makeup artist Andrey Shilkov, cocreated the looks for 109 shows out of a total of 119. The Mary Kay Russia independent sales force makeup team represented the brand backstage. The stunning beauty look imagined for the Te Amo Couture runway show was the result of the exclusive Casco-Shilkov collaboration.
Belarus Fashion Week (Spring/Summer 2019)
The Belarus Fashion Week (BFW) held in Minsk, wrapped up a successful 2019 fashion week season for Mary Kay in Eastern Europe. Mary Kay was Belarus Fashion Week’s Official Makeup Artist for the 7th season in a row. A team of beauty artists from the Mary Kay Belarus independent sales force featured 650 runway looks and no less than 500 makeovers under the guidance of beauty artist maestro Alexander Kiryniuk, who also presented the season’s trends.