Economic
Business Excellence
Our people are at the core of our business. From innovative digital tools that support our sales force in their business to advocacy work, we are following the principle of our founder, Mary Kay Ash, and leading with heart in order to make a difference in the world.
Our People: Women-Powered
Mary Kay is powered by women’s growth and success. We are committed to fueling the futures of women in the workplace* with: 57% of leadership positions are held by women in our top 10 markets; 60% female Executive Team; 62% of our global Research & Development Team is led by women and 81% of our Global Brand Marketing & Creative Design Studio Team is made up of women.
*Source: Women Representation and Leadership at Mary Kay (May 2025)
Digital Evolution: Empowering Her Success
We continually evolve how we support our Independent Beauty Consultants (IBCs) in the running of their businesses by: reimagining the digital selling experience which embraces digital opportunities while maintaining the hallmark of personalized service and attention our IBCs are known for; developing a variety of digital resources that allow consumers to easily find a Mary Kay IBC and shop online, in person or via social media platforms; and innovating the supply chain to continue serving our IBCs and their consumers around the world with excellence.
Advocacy: Advocating for Women
Mary Kay has a vibrant legacy of championing policies that enable women’s access to entrepreneurship through direct selling. We encourage female small-business owners around the world with programs that foster an inclusive and supportive environment and help achieve financial independence, personal growth and entrepreneurial success.
Advocacy is essential for empowering women entrepreneurs in direct selling. For Mary Kay, it is mission critical. That’s why our leaders engage in direct selling associations with an unwavering commitment to champion local and regional policies supporting individual businesses and fostering an environment where women can confidently thrive, lead and pursue their dreams. In 2024, five of our market general managers served in leadership positions in these organizations across continents. Annually, Mary Kay engages with 100+ trade associations around the world.