Economic Sustainability
Our people are at the core of our business. From innovative digital tools that support our sales force in their business to advocacy work we are following the principle of our founder, Mary Kay Ash, and leading with heart in order to make a difference in the world.
Our People
60 years ago, Mary Kay Ash created an unparalleled opportunity for women to define their own successes and control their own futures. Her vision of enriching women’s lives continues: Then. Now. Always. Mary Kay, still family-owned and -led, has blossomed into a global brand with nearly 4,000 employees and millions of Mary Kay Independent Beauty Consultants in more than 35 markets. Mary Kay was named #1 Direct Selling brand of Skin Care and Color Cosmetics in the World by Euromonitor International*.
*“Source Euromonitor International Limited; Beauty and Personal Care 2023 Edition, value sales at RSP, 2022 data”
Digitalization
For Mary Kay, it’s mission critical: we’ve been accelerating our digital innovation efforts to unleash the full potential of women entrepreneurs. From revolutionizing Mary Kay’s Independent Beauty Consultants’ (IBCs) businesses and their customers’ experience to pioneering gender equality research in algorithms and artificial intelligence (AI) – inclusive digital upskilling is the keystone of tech transformation for a sustainable future.
Advocacy
Mary Kay prioritizes doing the right thing, every time. Our deeply-rooted values have been the driving force for our success. That means aligning our business practices with environmental, social, and economic responsibility. We are committed to building trust through transparency and active support of causes, policies and regulations that matter for women and the communities we touch.