Pink Changing Lives® launches, using product sales to support women and children around the world. Since 2008, Mary Kay’s global Pink Changing Lives cause empowerment program has impacted more than six million women and their families by partnering with over 3,000 organizations around the world, donating millions of dollars.
Mary Kay and non-profit Break the Cycle promote the online dating petition, www.enddatingviolence.com. The petition asks U.S. lawmakers to make violence prevention education part of every public high school’s curriculum. Texas and Rhode Island become the first two states to require the teen dating violence prevention curriculum as a statewide statute in their public schools.
The Company launches “Green Manufacturing,” targeting the environment and efficiency focusing on eliminating waste, water conservation, energy, and focusing on recycling the sludge from its water treatment facility. The sludge is made of pigments, oils and other ingredients pulled out of wastewater. Combined with manure, sludge produces natural gas and fertilizer. For the year, the effort recycles more than 600 tons of sludge.