Clean beauty. The Power of Influencers. Transparency Beauty. Tech-inspired Beauty. Call it what you want, beauty trends are ever-changing. The Mary Kay Design Studio stays on top of the latest color and makeup trends that are on the world’s radar. With the endless trends taking over social media—and the beauty industry thrives on newness—it is important to sort through all the noise to know what is buzz-worthy. Pairing with beauty artists from around the world, and Mary Kay Global Ambassador, Luis Casco, Mary Kay unveils some of the latest makeup trends at some of the most exclusive fashion weeks’ celebrations around the world. Because when beauty and fashion collide, makeup becomes part of a bigger fashion picture in accordance with pulling together an inspired look.

Fashion, Designers & Influencer

Product and Digital Innovation & Development


Historical & Pop Culture Impact

Fashion, Designers & Influencer Collaborations

The Mary Kay Global Design Studio houses the collaborations with fashion designers and high-profile events arounds the world to inspire the beauty trends—from fashion weeks to awards shows—that are ever-changing. In addition, it is the inspiration for Mary Kay’s award-winning fashion apparel, accessories, and recognition awards. Our Global Design Studio also features fashion collaborations and upcycling efforts for our company apparel return program.

Product & Digital Innovation and Development

The beauty industry thrives on newness—it is important to sort through all the noise to know what is only buzz-worthy versus what is innovative. The Mary Kay Global Design Studio includes the teams conceptualizing product and digital innovation. From industry firsts to how consumers engage digitally.

Design Studio Campaigns

The Mary Kay Global Design Studio houses our internal creative agency, “Pink House.” The Pink House is responsible for global campaign development for all of Mary Kay.

Historical & Pop Culture Impact

Mary Kay Ash and the makeup line she created have left an indelible mark on not only the beauty and direct selling industry but also on pop culture as well.


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